Position Overview:
We are seeking a versatile and skilled Campaign Specialist with a strong focus on Customer Relationship Management (CRM), customer life-cycle management, and performance marketing. The ideal candidate will have expertise in Meta WhatsApp Business Manager, sender ID management, and the broader Meta ecosystem. They should excel in creating, executing, and analyzing marketing campaigns, delivering tailored solutions, and leveraging data to optimize results. Knowledge of data science and data solution services is a significant plus.
Key Responsibilities:
1. CRM and Customer Life-Cycle Management:
• Develop and execute CRM strategies to enhance customer retention, activation, and engagement across life-cycle stages.
• Analyze customer journeys to identify critical touchpoints and implement targeted interventions.
• Leverage customer segmentation to deliver personalized campaigns that drive value at each stage of the customer life-cycle.
• Continuously refine CRM workflows to improve efficiency and customer satisfaction.
2. Meta WhatsApp Business Manager and Messaging Services:
• Manage Meta WhatsApp Business accounts, including sender ID registration, compliance, and maintenance.
• Plan and execute WhatsApp campaigns with a focus on template optimization and engagement.
• Stay updated on Meta platform updates and policies to ensure compliance and best practices.
• Collaborate with Meta support and technical teams to resolve messaging-related challenges.
3. Performance Marketing and Campaign Execution:
• Plan and manage campaigns across digital and messaging platforms, aligning with broader marketing objectives.
• Monitor and analyze campaign performance metrics, including engagement, conversion rates, and ROI.
• Create and present detailed performance reports with actionable insights to internal and external stakeholders.
• Conduct A/B testing and other iterative processes to enhance campaign performance.
4. Sender ID Management:
• Oversee the registration, approval, and compliance of sender IDs across messaging platforms.
• Develop strategies to maintain consistent branding and enhance sender ID recognition.
• Ensure alignment with platform and regulatory requirements for sender ID usage.
5. Data-Driven Insights and Client Solutions:
• Use data analysis to inform and refine campaign strategies and customer
• engagement approaches.
• Provide clients with tailored recommendations based on data-driven insights to meet their marketing goals.
• Collaborate with data science and analytics teams to develop and integrate innovative data solutions.
• Use data visualization tools to create compelling and easily understandable reports for stakeholders.
6. Expertise in the Meta Ecosystem:
• Utilize tools like Meta Ads Manager, Audience Insights, and Business Suite to complement CRM and messaging efforts.
• Drive integration between Meta platforms and CRM systems to ensure seamless campaign execution.
• Develop and implement retargeting strategies and lookalike audiences to maximize customer reach and engagement.
7. Collaboration and Communication:
• Act as a liaison between clients, sales, and technical teams to ensure alignment and smooth execution of campaigns.
• Clearly communicate complex data insights to both technical and non-technical audiences.
• Provide ongoing training and updates on Meta tools, WhatsApp services, and CRM best practices to team members.
• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• 3+ years of experience in CRM, messaging campaigns, performance marketing, or a related role.
• Deep knowledge of Meta WhatsApp Business Manager, sender ID management, and Meta advertising tools.
• Proven ability to analyze campaign performance and present actionable insights effectively.
• Familiarity with marketing automation platforms, CRM systems, and audience segmentation techniques.
• Strong communication and client relationship management skills.
