• Support Brand Manager to manage the existing brands and prepare for new product introductions
• Support Brand Manager to create and implement brand strategies, developing value proposition and creative key visual and brand story
• Support to introduce new technology to growers, aligned to functional and emotional grower needs, and further strengthen the leadership position of Syngenta in the Indonesia agriculture market

Accountabilities

• Support Brand Manager to Create brand plans, campaign strategies and achieve growth ambitions
• Manage end to end cross-functional activities and stakeholders to ensure the delivery of brand objectives.
• Support brand manager Introduce new technology and innovation to the portfolio and launch to the targeted growers segment.
• Support brand manager to develop A&P plans and co-ordinate implementation with the Campaign Team and creative agencies.
• Support to create pricing analysis, pricing strategy and channel strategy, aligned with overall marketing objectives for each brand.
• Conduct Focus Group Discussion with customer to understand customer satisfaction on certain brands and strengthen Syngenta branding position.
• Analysis market data/ competitive situation and support decision based on fact and data.

• Support Brand Manager to manage the existing brands and prepare for new product introductions
• Support Brand Manager to create and implement brand strategies, developing value proposition and creative key visual and brand story
• Support to introduce new technology to growers, aligned to functional and emotional grower needs, and further strengthen the leadership position of Syngenta in the Indonesia agriculture market

Accountabilities

• Support Brand Manager to Create brand plans, campaign strategies and achieve growth ambitions
• Manage end to end cross-functional activities and stakeholders to ensure the delivery of brand objectives.
• Support brand manager Introduce new technology and innovation to the portfolio and launch to the targeted growers segment.
• Support brand manager to develop A&P plans and co-ordinate implementation with the Campaign Team and creative agencies.
• Support to create pricing analysis, pricing strategy and channel strategy, aligned with overall marketing objectives for each brand.
• Conduct Focus Group Discussion with customer to understand customer satisfaction on certain brands and strengthen Syngenta branding position.
• Analysis market data/ competitive situation and support decision based on fact and data.

1. Melakukan proses penjualan sesuai arahan Sales Head

2. Menawarkan produk pembiayaan / leasing sesuai kebutuhan konsumen

3. Melaksanakan survei kelayakan nasabah

4. Memproses pengajuan kredit konsumen

5. Memantau dan menginformasikan progess pengajuan kredit

6. Menjaga hubungan baik dengan konsumen, dan dealer

1. Melakukan proses penjualan sesuai arahan Sales Head

2. Menawarkan produk pembiayaan / leasing sesuai kebutuhan konsumen

3. Melaksanakan survei kelayakan nasabah

4. Memproses pengajuan kredit konsumen

5. Memantau dan menginformasikan progess pengajuan kredit

6. Menjaga hubungan baik dengan konsumen, dan dealer

1. Melakukan proses penjualan sesuai arahan Sales Head

2. Menawarkan produk pembiayaan / leasing sesuai kebutuhan konsumen

3. Melaksanakan survei kelayakan nasabah

4. Memproses pengajuan kredit konsumen

5. Memantau dan menginformasikan progess pengajuan kredit

6. Menjaga hubungan baik dengan konsumen, dan dealer

1. Melakukan proses penjualan sesuai arahan Sales Head

2. Menawarkan produk pembiayaan / leasing sesuai kebutuhan konsumen

3. Melaksanakan survei kelayakan nasabah

4. Memproses pengajuan kredit konsumen

5. Memantau dan menginformasikan progess pengajuan kredit

6. Menjaga hubungan baik dengan konsumen, dan dealer

1. Melakukan proses penjualan sesuai arahan Sales Head

2. Menawarkan produk pembiayaan / leasing sesuai kebutuhan konsumen

3. Melaksanakan survei kelayakan nasabah

4. Memproses pengajuan kredit konsumen

5. Memantau dan menginformasikan progess pengajuan kredit

6. Menjaga hubungan baik dengan konsumen, dan dealer

• Handling promotion activities with brand principles and retail merchants (offline merchants).

• Handling promotional system in store, marketing program and sales analytics Design, prepare and manage marketing and other promotion activities including promotional material to support marketing activity and grow. sales in the company. 

• Active in providing ideas related to the display of promotional materials at merchants 

• Planning, producing and controlling promotion material stock and distribution. 

• Actively assess and evaluate sales results in regular sales & marketing meetings, including: providing data and feedback on current market trends. 

• Planning and executing branding events e.g gathering, exhibition, sponsorship. 

• Intense Coordinating with internal and external team to achieve branding objective 

• Managing and acquiring brands in order to create mutually beneficial promotional collaborations 

• Manage sales performance of key accounts portfolio. 

• Developing and sustaining solid relationships with key clients that bring in the most income for the company. 

• Addressing and resolving key clients' complaints. 

• Acting as the main point of contact between key clients and internal teams.

Carrying out sales activities to customers and ensuring customers are satisfied with the services provided, establishing productive relationships with customers, developing new markets and ensuring sales targets are achieved.

Role Summary

We are looking for a young – talented marketer to join us and collaborate with the team to develop the marketing and brand strategies for Food event. The incumbent will need to work closely with different trade associations, industry partners and media partners to explore opportunities to expand our businesses. He/she will have the opportunities to be involved in managing / participating sizable social event to deepen our presence in the market. 

 Principal Duties and Responsibilities:

• To develop effective and creative marketing strategies with unique value proposition for each show via different channel to attract and retain exhibitors and visitors for a long term relationship
• To plan and participate media & PR event, build and maintain relationship with industry leaders to strengthen the brand presence and drive business opportunities
• Organize both physical and digital events such as seminar, webinar, conferences, and specialty exhibitor promotion campaigns
• To develop, execute and monitor marketing budget and activities for achieving the optimum results
• To work closely with event and sales team to propose business development plan to the valued exhibitors in order to seize the business opportunities 

About Us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

The team

The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial. 

If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!

The role

You will be responsible for contributing to the growth strategy across digital and retail touchpoints for the Singapore and International sites. You will play a pivotal role in the development of Love, Bonito’s brand and reaching new customers in our focus markets by leveraging on growth marketing and SEO. You will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase.

Main responsibilities

• Develop a deep understanding of our target audience and the customer journey in order to reach and convert the right audience by leveraging on growth marketing and SEO
• Collaborate with other members of the Growth team, Analytics, Brand, Finance and country teams to strategize, plan and execute new customer growth initiatives
• Define and implement growth strategies to drive customer acquisition while managing ROI and efficiency constraints
• Leverage data and analytics to find new growth & optimization opportunities and identify key drivers for customer acquisition 
• Translate analytics and insights into actionables. Measure and communicate effectiveness of growth initiatives, and channels performance

Drive customer acquisition and reach the most relevant audience

• Drive strategy and execution of all paid advertising channels (Search, Social, Programmatic Display, Affiliate) and be responsible for all performance marketing KPIs across markets; work closely with all of advertising / technology partners (e.g. Google, Facebook etc.) to implement best practice of full digital advertising setup to achieve optimal growth and efficiency
• Regular reporting to optimise the performance of campaigns across markets and share insights across all levels, and identify opportunities for growth
• Measure, analyse and report performance of paid, affiliate and onsite channels and support management in driving channel mix and budget decisioning
• Determine areas of opportunity, design experiments,  incrementality tests and present data-driven recommendations for traffic growth and new customer acquisition in an agile manner.
• Strategize and plan new initiatives with data and analysis of user behaviour to create segmented campaigns with relevant content, and improve on them with regular testing
• Work with cross functional teams to optimise ad creatives and audience targeting to drive better conversions and ROAS
• Coordinate and partner with analytics, data engineering and product team to improve marketing automation, attribution model and data tracking
• Act as a functional expert and thought leader in cross-functional projects by providing best practices and consultation from a growth marketing and customer acquisition perspective

Main KPIs

• New Customer Acquisition
• CAC / Marketing Efficiency (e.g. ROAS)
• Revenue from growth marketing channel

• >1 years of relevant work experience preferably in paid search, social and display
• BA/BS degree from top university in business, marketing, communications or other relevant field
• Expert knowledge of performance marketing and web & mobile analytics tools
• A solid logical and analytical thinker with strong interests in number side of things
• Proficient in Excel and data analytics tools
• Strong and effective communicator and a reliable team player

You should have / be

• A passion for full-funnel growth with superior analytical acumen
• A genuine interest in fashion and general female consumer products
• An ability to think & work strategically and systematically
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking and execution abilities
• Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together!

1. Flexible Work Arrangement

• Work from anywhere*!
• Remote work and adjustable hours - as long as present during our core working hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement, Mental wellness support)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme