Perfomance Marketing Lead
Full-time
Others/Any
South Jakarta, South Jakarta City
1 week ago
The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill s..
The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/whatsapp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.
Job description:Â
- Develop and oversee overall performance marketing strategyÂ
- Create strategy and optimization for Google Ad campaigns (SEM, Discovery, GDN, UAC, etc)Â
- Create strategy and optimization for Social Ads ( Facebook, Instagram, LinkedIn and Tiktok Ads)Â
- Ensure top organic search ranking positions (SEO)Â
- Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)Â
- Supervise the paid listings on third party websites and media partnersÂ
- Collab with CRM team to create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)Â
- Supervise all performance tracker and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teamsÂ
- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
- Up to 5 years of experience as Project Manager, Digital marketing, Campaign Planner, Product Marketing, or other relevant rolesÂ
- Proficient in spoken and written EnglishÂ
- Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.Â
- Proficient with digital marketing tools i.e. Adjust, mix panel, clevertap, ahrefs, sms tools, etc
- Google Ads Search and Display certifiedÂ
- GAIQ certifiedÂ
- Google Tag ManagerÂ
- Strong proven track record for managing millions in ad spendÂ
- Email marketing platformsÂ
- Self-drivenÂ
- Degree in Marketing communications or equivalentÂ
- Past relevant experience in the Financial industry/fintech is highly valuedÂ
Preferred characteristics:Â
- Detail-oriented without missing the big picture;Â
- Able to process, synthesize and derive an actionable conclusion from big data;
- Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation;Â
- Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plusÂ
- Able to become an excellent individual contributor as well as a reliable team player.
- Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.
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