- Manage the existing and determine the future pipeline of Brands within the assigned portfolio area, with the objective of achieving or exceeding our 5-year business growth plan.
- Create and implement brand strategies and direct campaigns to drive grower awareness, usage, and loyalty.
- Bring new technology to growers, aligned to their needs, and further strenghthen the leadership position of Syngenta in the Indonesia agriculture market.
- Guide and develop brand manager to be an expert in the overall aspect of brand management.
Accountabilities:
- Create brand plans to achieve growth and development of the portfolio.
- Manage end to end cross-functional activities and stakeholders to ensure the delivery of brand objectives.
- Strengthen the assigned portfolio with New Brands that provide needed innovation to growers.
- Develop A&P plans and co-ordinate implementation with the Campaign Team and creative agencies.
- Create pricing and channel strategy, aligned with overall marketing objectives for each brand.
- Co-ordinate with Technical Excellence Team to ensure brand benefits are fully demonstrated to growers and Sales Team Brand and Crop knowledge is complete.
- Manage country, region, and global stakeholders to ensure smooth functioning of portfolio business and commercial processes.
- Coach and develop brand manager
