Category Management:
Own the P&L of a certain category (or a portfolio of categories) which includes:
(1) Product Mix: Make targeted but substantial assortment selections and regularly reimagine assortment mix to stay aligned with buyer's needs.
(2) Maximising Margin: Gain a deeper understanding of customer requirements to deliver an appropriate assortment at lower cost while increasing variety and value.
(3) Category Strategy: Understand market landscape in each category, what are the specific sutomer segments targeted, the positioning of different brands and their market share. Gain insights on wher and how to play for each category (e.g., Private Labeling: Maximize margin by identifiying assortments that can be converted to high-margin private-label subsitutes. Enter new categories, expand margins without raising prices, and create competitive advantages and pricing protection by offering unique products that can’t be shopped around)
(4) Supply Management: segment suppliers, using category insights and analytics to develop a clear fact base supply strategy and boost negotiation leverage.
Pricing:
- Adept at understanding key principles of strategic pricing
- Have a deep knowledge about Price Structure
- Understand Pricing Policy & Level
