- All marketing activities of core business field (product) to increase market share and profitability
- Develop pricing strategy by alignment between internal and exxternal factor
- Coordination of product strategy between relevant Product Specialist (PS) and Key Account Manager
- Position the Bosch brand within the targeted segment, define, plan and execute brand supporting activities for a particular channel
- Assist the Sales team with Bosch’s involvement within all channel related Conferences, Sponsorships and Events
- Create and maintain full transparency over relevant competitor activities in the particular channel with regards to portfolio, coverage, pricing, POS activities and develop counteractivities
- Sales data analysis for Customer Database, Sales Achievement, Customer Contract and Program.
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