LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered with the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now!
Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?
Position Purpose:
- To oversee, develop and leverage the performance of brand in Indonesia market. Specifically, to focus on developing brand image and positioning, sales turnover as well as profitability.
- The successful candidate is responsible for brand building initiatives in the local markets to establish a strong brand image and awareness to recruit and retain customers. She / he is responsible for the full spectrum of brand marketing (product management, media, ecommerce, PR, visual merchandising, launching new products as well as animating key pillars, etc...) with the objectives of growing the brand love and market share.
- Build Niche Beauty to be a leading and profitable luxury beauty brand in the market by developing an effective and dynamic local brand team and be a great yet collaborative partner across internal functions to deliver business goals, volumes and profit contribution, as well as with the principle to align business priorities and above-the-line activities with execution in-market.
- Full P&L responsibility to meet brand’s Budgets KPIs (Retail Sales, Net Sales, Expenses and OP), create a long-term business roadmap to establish Niche Beauty as a sustainable and profitable brand in the market.
Description of Duties:
Brand Marketing:
- Develop and implement product marketing plan in consistency by ensure all marketing collaterals online and offline, POSM, samples meant for the launches are well prepared and delivered accordingly for maximum impact and bring the
- Brand strategy to life and constantly explore new opportunities to win market share.
- Direct responsibility and accountability for building and managing budget plans, timely phasing of A&P management, forecast accuracy of products.
- Work collaborative with the brand partner and internal team to manage BTL & P&L by plan, coordinate, and measure the implementation of trade marketing activities such as consumer launch events, boutique/store activities and marketing support for campaigns.
- Cultivate the Brand passion by being a proactive partner and collaborator to internal and external team with timely reporting and feedback.
- Actively explore CRM opportunities, translate the CRM insights into marketing activities to drive customer recruitment, engagement, premiumization and loyalization.
- To work closely with Education & Sales team to develop and coordinate integrated marketing to create consumer-centric demand campaigns and activation which will generate positive and direct impact on sales.
- Constantly explore digital and social media platforms to create omni-channel strategy to expand reach.
- Be creative in PR and PR community’s engagement to steer our position.
- Perform market analysis to Identify, and align with the brand partner, on any consumer and market knowledge gaps, review key in-market data points on a regular basis (store surveys, sales reports etc) to monitor market growth or competitor threats, and to inform go-to-market plans and tactics.
Planning Function:
- Analyze market data and sales trend to set up annual budget, in terms of revenue, expenditures and profitability.
- Create and develop clear business strategies to achieve daily/monthly/yearly goals.
- Create and develop marketing plans as well as setting up clear indicators to measure the results of each activity.
Operational:
- Effectively execute marketing activities according to marketing calendar and to ensure the return of investment.
- Set up sales target, periodic sales forecast and must ensure the expected sales outcome is achieved.
- Construct monthly sales report that summarizes sales achievement, marketing activities updates and competitive landscape for submission to principal.
- Manage, control, and implement optimum merchandising in accordance with brand guidelines.
- Explore, prospect, and manage consumer data, encouraging engagement programs to maintain long run goals.
Liaison:
- Liaise with respective principal in bringing a consistent brand image & marketing programs i.e. marketing campaign, product launch, PR event, etc.
- Liaise with respective government institutions to ensure that all practices comply to regulation.
- Liaise with local partners and ensure business milestones and SOPs are in place.
Job Requirement (Knowledge & Skill):
- At least 8 years’ experience in related field, with 5 years as brand manager in beauty backgrounds
- Strong creative, analytical, communication and organization skills
- Possess a degree in business, marketing or a related degree. Preferably Brand Managers also hold an advanced degree
- Have background of retail sales, inventory management, marketing and brand management
- Have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research
Key Results / Measures:
- Sales achievement & sales growth
- Brand profitability
- Inventory management: stock holding, excess & obsolescence
- Number of valid consumer database
- Consumer engagement index & program
- Number of marketing activities execution and effectiveness
- Visual merchandising execution
