The Social Media Manager is responsible for planning, developing, implementing and managing strategies and content for Raffles Jakarta social media accounts and website.
- Performing research on current benchmark trends and audience preferences
- Designing and implementing social media strategy to align with business goals
- Planning and developing social media campaigns as well as handle the communications to the brand team.
- Setting specific objectives and reporting on ROI
- Craft engaging & compelling content and being on top of the latest social media trends
- Utilize knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Monitor campaigns and analyzes data obtained
- Monitor SEO and web traffic metrics
- Establish relationships with social media influencers to develop a strong network
