LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermès, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.
L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.
BRAND: Parfums Christian Dior (www.dior.com/en_id/beauty)
MISSION AND PURPOSE:
As the Parfums Christian Dior Boutique Manager, you are the ultimate leader and brand ambassador of your boutique and represent Dior Beauty in the market. You are responsible for the management of the Boutique and your team. Your mission is to develop and lead your team to maximize store performance (sales and client management) while ensuring exceptional level of service. Your passion and embodiment of the brand (values) will enable you to contribute to the wider development of the business and ensure that you continually develop personally and professionally.
MAIN RESPONSIBILITIES:
PEOPLE MANAGEMENT
- Daily manage the team and ensure a good level of team spirit and energy
- Ensure team are aware of and respect Dior strategy, goals and standards
- Set realistic individual KPIs for the team
- Coach and develop skills and knowledge of all team members using Dior tools and training materials
- Inspire and set an example on all boutique activities and rules
- Transmit your passion for retail and spread a culture of excellence and continuous improvement
- Foster a positive working environment and create a culture of feedback, encouraging diversity, mutual respect and teamwork
- Oversee annual review process for all store employees
- Assist in recruiting high calibre team members ensuring their development and retention through the effective management of their induction and performance
BUSINESS MANAGEMENT
- Consistently achieve sales achievements (retail and remote) and profitability targets, using all levers, including but not limited to products, services, and events, to drive and maximize sales performance
- Strive towards boutique excellence by effective goal setting in the areas of sales, KPI’s clienteling and service behaviors, and CRM activities
- Develop business initiatives that will continue to grow the client base, drive sales and company’s ranking in the marketplace, with particular emphasis on building events relevant to your environment
- Understand the competitive environment and identify opportunities for commercial development
- Animate actively the implementation and success of Dior launch plan and animations that galvanize the store
- Effectively manage internal and external communication to ensure successful events in store and/or remotely
- Optimize stock levels and sell through by analysing your sales and communicating with back office
CLIENT EXPERIENCE
- Foster a culture of building relationships and personalizing client experiences and a ensure high client and service centric mind-set in the team
- Play an active role on the sales floor to lead the team by example and ensure a welcoming environment in the boutique
- Sell Dior products by meeting our clients’ needs and providing a memorable experience through high standard of service to clients throughout the whole sale following the brand D.I.O.R. method
- Achieve retail sales targets and contribute to store and services KPIs on a monthly basis
- Educate customers on the Dior brand and on Dior products
- Meet annual voice of client standards as defined by corporate (NPS + Dior service signature)
CLIENT MANAGEMENT
- Master and leverage client data to retain, recruit and grow client loyalty
- Proactively propose and execute in-store and remote actions to drive traffic to the store, to recruit new customers and to develop customer loyalty, guaranteeing excellent service
- Manage and lead team effort in clienteling and CRM activities, including effective usage of the tools
OPERATIONS MANAGEMENT & REPORTING
- Effectively organize and manage timetables according to team and boutique activity
- Ensure respect of all procedures towards sales, till, cash and stock management and report to HQ if any issues
- Effectively manage stock (quantities and merchandising guidelines) and ensures inventory accuracy
- Ensure operational compliance across the store (iPos, cashing procedures…)
- Ensure health and safety of teams are managed and in line with guidelines
- Manage and reinforces relationships with the retailers/landlords
- Ensure visual merchandising guidelines are applied to the highest standards
- Report on a weekly basis store performance and events ensuring timely submission
- If applicable, liaise with HR to manage payroll, incentives calculations, overtime, disciplinary and global compliance with legal labour rules
QUALIFICATION AND COMPETENCES:
WORK EXPERIENCE
- 3 years + as a Business or Boutique Manager responsible for teams from 5 to 10 people minimum, preferably in the luxury retail environment or fragrance brand
- Proven track record in achieving retail results (sales and profitability)
- Proven record of working within a luxury retail environment
- Experience of handling and executing well planned and successful prestigious brand events (would be a plus)
SKILLS
- Excellent selling skills
- Digital savvy
- Very good beauty knowledge and rich vocabulary regarding beauty universe
- Computer and analytical skills
- Client management skills
- Excellent writing, communication and interpersonal skills, fluent in “local language” and, if possible, English spoken (mandatory on big counters)
- People management skills (able to lead, manage, motivate, coach and develop people)
