(but are not limited to)
- Potential participation in strategy for and execute all local paid online acquisition efforts including:
- Facebook, Twitter, Instagram ads
- Search engine marketing (SEM)
- Google Display Network (GDN) and other Banner ads
- Affiliates
- Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
- Manage day to day workflow and setup for projects and campaigns across platforms
- Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
- Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
- Spearheading relations with account team working on common accounts to ensure alignment with clients
- Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
- Innovating to improve performance, growth and profitability across all channels
- Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
- Share best practices with peers within group
- Accountability and full ownership for campaign performance and aligned KPIs
- Training and mentoring executives to take up implementations across platforms
