A Copywriter may be the only writer on a project, may be supervising a junior writer, or may be working side by side with other writers. In any case, they are expected to take responsibility for the quality of any copywriting deliverable in which they have a hand, ensuring that it meets standards for creative excellence and client satisfaction.
Expectations of a Writer
- Ideate, write and execute original and iconic creative concepts in response to client briefs, objectives or goals in both Bahasa and the English language.
- Establishes visual tone, character, and messages that will effectively communicate with the target audience and fulfill the project objectives
- Present, share and review creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
- Manage projects from concept through to completion, working with both in-house resources and third-party vendors
- Collaborate effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
- Manage projects from concept through to completion, working with both in-house resources and third-party vendors
- Begin to take an interest in nurturing junior talent.
- Participants in, and leads brainstorming sessions
Expectations as a member of our community
- You believe passionately in the power of creativity to bring change to the world. But you’re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal
- Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets
- You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other
