The Role of the Creative Group Head
The Creative group Head reports to the CD and is responsible for creative leadership of Publicis Groupe, you will work alongside the CDs. This role is a senior creative role and as such the creative vision and influence of the Creative Group Head will be felt across the entire group. (As the agency moves toward a more integrated way of working, this influence may become more formalized depending upon the interest/skill set of the Creative Group Head.)
Key Performance
Foster an environment in which great, effective work is (consistently) produced
- hands-on guidance of local teams (motivating, day-to-day coaching) toward development of effective, engaging creative solutions. Leads via coaching and sharing knowledge. Communicates clearly.
- being a working creative as well, to set standards and ensure we deliver the highest quality when local teams are unable to do so (striking the right balance between control and motivation)
- be able to contribute strategically
- provide leadership toward the development of engaging, media neutral ideas that will inspire integrated programs across the business units in the agency (as the agency works toward a more integrated model). Invest time in staying abreast of innovation in communication and championing new ideas in the agency.
- Develop a sense of “team” in the department – a drive to do better work but also have a sense of fun
Build the creative reputation of the agency…locally and regionally.
- Success at local, regional, international shows
- Gain local + regional PR exposure - working with agency management and local PR team. Improve client satisfaction scores through great work and client interaction.
