- Managing and supervising overall end-to-end eCommerce activities for clients effectively
- Develop and implement e-commerce strategies: The e-commerce manager will be responsible for developing and implementing e-commerce strategies along with the e-commerce lead that aligns with the client's overall business objectives. This includes identifying target markets and developing marketing plans to drive traffic and sales.
- Manage media performance: Collaborate with the performance executive for implementation and optimization performance to the client. Manage the media performance of the e-commerce platform, ensuring that it is optimized for maximum ROI. This includes overseeing media planning, media buying, and media optimization.
- Analyse data and metrics: The e-commerce manager will analyze data and metrics to identify trends, measure performance, and make data-driven decisions. This includes tracking website traffic, sales, conversion rates, and customer behavior.
- Preparing, implementing, and monitoring media plans to be delivered on ROAS KPI. Creating performance reports on a weekly basis. Lead weekly meetings, monthly reviews, QBR, and quarterly as well as annual recommendations.
- Develop and execute marketing campaigns: Develop and execute marketing campaigns to drive traffic and sales on the website. This includes email marketing, social media marketing, and paid advertising, with a focus on media performance.
- Collaborate with cross-functional teams: The e-commerce manager will collaborate with cross-functional teams, including marketing, operations, and IT, to ensure that e-commerce initiatives are aligned with the company's overall business objectives. Collaborating with Pure Player to deliver ad and effective performance based upon client KPI
- Stay up to date with industry trends: Make recommendations for new initiatives or improvements to existing ones.
- Drive & lead new business pitches supported with the Ecomm Lead and GM Publicis Media for eCommerce sow.
