- Develop a digital planning strategy.
- Translate strategy to proposal (digital media planning).
- Develop solid digital media proposals.
- Global ad hoc request, local ad hoc request, regular report (monthly/weekly).
- Establish good relationships with clients to ensure smooth operation.
- Overall account stewardship to ensure communication strategy and implementation are in sync with clients' business direction.
- Undertake key initiatives/business solutions in tandem with clients' goals, business objectives, and priorities.
- Maintain regular WIPs, dialogues, and reviews to ensure effective work processes.
- Improve and uphold agency evaluation.
- Understand the clients' digital guidelines and infrastructure.
- Groom team for digital planning knowledge; center for integration and evaluation of buying/reporting/optimization to build excellence benchmark for the overall team.
- Oversee implementation of back-end campaign tracking and analytics.
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