- Develop comprehensive marketing activation plans aligned with overall marketing objectives and brand strategies.
- Coordinate the execution of marketing activation campaigns across multiple channels, including but not limited to events, sponsorships, promotions, and digital platforms.
- Manage end-to-end activation logistics, including budget management, vendor coordination, and timeline management to ensure successful execution.
- Work closely with creative teams to develop engaging content and collateral for activation campaigns.
- Stay up-to-date with emerging trends in copywriting, digital marketing, and advertising to continuously improve skills and techniques.
- Monitor and analyze the performance of marketing activations, leveraging data and insights to optimize future campaigns and drive continuous improvement.
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