Director of Revenue Management
The Director of Revenue Management is responsible for leading the hotel Commercial Strategy team in determining strategic vision. The DRM establishes goals and implements tactical efforts, with the goal of promoting revenue growth generation among key customer segments and revenue centers, and supporting the hotel's brand positioning and image. The role is responsible for data quality and analysis, providing gathered intelligence, and recommending revenue and e-commerce strategies to the Commercial Strategy team, as well as other corporate and ownership entities. In addition, the role ensures that inventory allocation and pricing parameters are positioned to support the overall revenue goals of the hotel, while assisting all stakeholders in maximizing profit. The role identifies and mentors RM talent in the hotel.
Employment will be under local contract. Open for Indonesian citizens only.
What's in it for you:
- Employee benefit card offering discounted rates in Accor worldwide.
- Learning programs through our Academies.
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities.
What you will be doing:
- Leads strategic planning and collaborates with all hotel profit generation teams to actively seek opportunities to drive incremental profit for Rooms, Restaurants, Spas, and other revenue streams.
- Effectively communicates a compelling Total Hotel Profit Optimization vision to all relevant property leaders, fosters Revenue Management Culture within the revenue generating departments of the hotel and teaches RM concepts within the hotel.
- Leverages Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.
- Creates short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics.
- Participates in the annual budget process and produces long term projections, as required.
- Monitors relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies.
- Chairs and prepares materials for the weekly Revenue Management Meetings, following Brand guidelines.
- Maximizes room revenue contribution through a thorough understanding of all booking channels and management of inventory and rate therein.
- Optimizes pricing, promotions, and availability strategies through definition and management of all rates, rate levels, stay restrictions and other tactics, which are congruent with demand factors to target the most profitable customer segments to maximize profits.
- Directs and manages all channel distribution strategies. Ensures & maintains a high Distribution health score for the hotel.
- Collaborate with the Marketing team to execute, measure, evaluate and improve digital marketing efforts, to support the hotel strategic marketing plans working within the established budgets.
- Optimizes opportunities to drive incremental revenues through upsell programs in all booking channels.
- System owner for RMS, CRS (ORS and TARS), Rate shopping system, TravelCLICK products and hotel specific platforms. Responsible for data quality and system hygiene, following Accor standards, recommendations and procedures.
- Oversees content management in all electronic channels, liaises with hotel Marketing team to ensure regular updates of images and descriptions of hotel, room brands, outlets and services are completed.
- Oversees relationship with GRC and Distribution services teams.
- Maintains relationships with local market competitors to keep informed of trends and news.
- Motivate, lead, coach and manage all aspects of team members’ performance towards achieving exceptional guest service and employee satisfaction results.
