As a Digital Marketing Lead, you will be part of the Growth team, which is responsible for creating more inbound demand and developing profitable & scalable sales models. You will report directly to the Head of Growth and will be responsible to:
Lead the development of online marketing campaign (timeline, content, and channel) based on Advotics’ products and customer segment within allocated budget
Develop and execute digital marketing strategies, from SEM, SEO, Display & Retargeting, Social Media Ads, Youtube Ads, and more) to increase awareness, drive traffic to our websites, and acquire new customers
Responsible in managing company website through content management platform
Keep updated with digital marketing trend & provide constructing feedback on ad copy/creative content
Develop and maintain marketing analytics capability to assess the effectiveness of each marketing channel and manage the costs within the budget
Able to act as the project manager for internal and external stakeholders, when required
