LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered with the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?
Position Overview:
- Lead PR & Digital aspect in Indonesia physically under guidance of Country Manager, Regional & Local Brand team.
- Be a strong partner to Brand Team in driving our offline and online business for e-retailers.
- Ensuring all PR & digital planned activities able to drive traffic to stores or retail. Being aligned with collective KPI and goals by working with Marketing Team to organize PR/KOL events and Trade events (Beauty Classes, CRM events) for key campaigns to achieve overall campaign goals.
- Liaise with colleagues across multiple departments from sales to marketing to contribute ideas for improving brand's voice and online presence.
- Compile marketing reports which include post event recaps and campaign launch analysis in the PR & Digital aspect
Responsibilities:
Public Relations
- Responsible for creating strategy, implementation, and analysis of ATL Digital placement to increase brand awareness and strengthen the brands’ image as an international brand as well as increasing purchase intentions at e-commerce and at the counters.
- Driving PR results by creating & executing PR projects and initiatives locally based on budget.
- Responsible for planning and implementing PR campaigns in line with marketing calendar and business goals.
- Plan and execute PR launch events or in-store events for KOL/ Media/ Consumers in order to create brand image and brand awareness.
- Ensure the development of a strong relationship with top KOLS and media partners for earned media coverage.
- Work across internal teams to collaborate on creative ideas, online strategy and PR opportunities.
- Drive special PR sends & press releases for new launches and campaigns - PR stock ordering, packing, and seeding out.
- Regularly research, source, identify relevant partners/influencers/KOLs for campaign launches, maintain good relationship with KOLs to help achieve brand love and alleviate overall brand image through earned content creation.
- Researching beauty trends, competitor behavior and emerging media in order to innovate.
- Be the main contact point in planning, managing, actively involving, and attending marketing events.
- Create integrated plans to support communication and promotional activities from the brands.
Digital
- Responsible for creating the brands’ digital asset accounts and maximizing the potential and use of these digital assets.
- Plan, source and evaluate content for multiple social media platforms.
- Manage and execute planning, creative and budgets for paid social media campaigns.
- Support/develop social media content strategy to increase social reach and engagement.
- Execution of digital ad buy for social media Ads Manager platform.
- Grow brand visibility on our e-retailers’ website including shaping star product launch plans with retailer’s digital team, establish the annual action plan, monitor brand presence and visibility on site and social media, increase brand reach on retailers' digital channels.
- Use search and insight tools to support campaigns.
E-Retailers/E-commerce
- Work with E-comm team to execute media buys for Sephora/Lazada collaboration ads and investment.
- Work with E-comm team for creation of digital assets for mega campaigns.
- Identify KOLs to push for mega retail campaigns and livestreams, if needed
- Oversee e-retailers livestreams to drive platform sales.
- Having experience in managing offline events or activations, such as brand launching, etc.
- Min. bachelor’s degree in public relations, communications or any related
- Min. 5 years building cross platform digital marketing programs and public relations; beauty industry experience is preferred.
- Excellent written, verbal communication & presentation skills
- Strategic, creative thinker with the ability to turn ideas into holistic content programs.
- Have the ability to work under pressure and meet deadlines in a timely manner.
- Have a flexible and professional attitude.
- Strong attention to detail, organized and good management skills.
- Ability to work well with different stakeholders across organizations.
- Manage multiple projects and deadlines.
- Experience leading and executing social media strategy across social media.
- Proficient in MS Word, Excel, PowerPoint. Experience with Adobe Photoshop and Adobe Illustrator is a plus.
- Familiar with CPAS (Collaboration Performance Advertising Solution) and budgeting will be an advantage.
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let’s grow together.
To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/career
If you have a question for us, please drop us an email here.
We regret to inform you that only shortlisted candidates will be contacted. Thank you.
Recruitment Privacy Notice
By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.
Note to staffing agencies
Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.
