SEO Copywriter

Are words your playground? 

Is SEO your second language and do you find joy in weaving SEO magic into writing copy both humans and search engines love? 

If the thought of optimizing web content to climb the ranks in search results gets your heart racing, we should talk.

We’re looking for an SEO Copywriter who can turn our commitment to ethical jewelry into top-ranking, easy-to-find content, optimized to reach the right audiences - helping people discover how beautiful sustainable choices can be.

Proven track record of SEO-driven content creation? Check. High-quality, high-impact web content? Double-check. Exceptional English? Non-negotiable. 

In this role, you'll get your hands dirty with every aspect of our online content.

You’ve got a way with words that can turn a plain product description into one both people and Google love to read, without losing its authenticity or making it sound forced. 

You know your way around keyword research like it’s your backyard and how to find the sweet spot between creative content creation and rigorous SEO strategy. 

And you’re ready to sprinkle SEO magic across our blog posts and product pages to make sure Google can’t help but rank us higher.

What you'll be doing:

Here’s what you’ll be getting your hands dirty with:

Content Creation: 

• As our SEO Copywriter, your main role is to craft content that aligns perfectly with our brand's voice and ethical stance. This includes writing detailed product descriptions as well as blog posts that engage and inform about sustainability in the industry.

SEO strategy and optimization:

• You’ll make sure every piece of content, from blog posts to product pages, is optimized for maximum visibility and engagement. Think beyond the basics - meta descriptions, backlinks, and internal linking will all be in your toolkit.
• You’ll analyze keywords, track our rankings, and use insights to refine content strategies, driving more traffic and engagement.
• You’ll develop and implement a robust SEO strategy that increases our visibility online. This involves performing keyword research to understand what our audience is searching for and optimizing our content to rank well. You'll manage on-page SEO elements like meta tags and descriptions, headers, and image alt-text to ensure our content performs at its best.

Website optimization:

• Working closely together with the Ecommerce Manager, you’ll constantly refine and revamp the website so it doesn't only look good, but is also optimized for search engines and user experience. This includes updating product pages with keyword-rich tags and meta descriptions, optimizing navigation and collection pages, so every visitor's journey from homepage to checkout is seamless and satisfying.

Analyzing and reporting: 

• You're not just launching content into the webosphere and hoping for the best. You’ll analyze performance using tools like GA4, Ubersuggest and SEMrush to see what's working and what isn't. You’ll track key metrics such as page views, bounce rates, and conversion rates to understand what content works and why. 
• Based on data, you'll tweak and refine our strategy to boost SEO results, enhance user engagement, and increase conversions. 
• Each month, you’ll track our progress, identify trends, and adjust our strategies to boost site traffic and search engine rankings. Your reports will guide our SEO efforts and shape future content strategies.

Your skill set:

• Native-level English: Your command of the English language is second to none. 
• Proven SEO expertise: You bring a track record of successful SEO projects and content strategies that have significantly increased web traffic and sales.
• Copywriting experience: You have experience in crafting high-converting online content such as blog posts, product descriptions, and landing pages.
• Tech-savvy: You’re comfortable with HTML/CSS, Shopify, and SEO tools like SEMrush, Google Analytics, and more.

 Reading this makes you say, “That’s definitely ME!”:

• Fast-paced environments energize you. You’re always ready to learn and adapt, ensuring you’re never stagnant but always evolving.
• Independence is key, but so is collaboration. You find satisfaction both in flying solo on projects and in brainstorming sessions with teammates.
• Your English is impeccable. You can spot a misplaced comma from a mile away and have strong feelings about the Oxford comma.
• You’re a wizard with words: You craft SEO-driven content that not only ranks but resonates.
• Innovation excites you. You're always ready to pitch new ideas for content strategies or SEO improvements that could set us apart from the competition.
• You thrive in both solo projects and team collaborations. Your communication is as clear and effective online as it is in person.
• You’re known for your problem-solving skills and your no-drama approach to teamwork. You help ensure that the workplace vibe stays positive and productive.
• You’re a stickler for details. Nothing gets past you, from a typo in a tweet to a misaligned image on a webpage.
• You’re all about solutions. When a problem pops up, you’re already three steps ahead, troubleshooting with the best of them. And you're not afraid to experiment with new strategies to achieve better results.
• Your middle name? Initiative. You see what needs to be done, and you do it—no hand-holding required.
• SEO Is your second language: You dream about SEO strategies and wake up with ideas about improving page rankings.
• You’re on the pulse of SEO trends and best practices. You adapt quickly to new algorithms and ensure our content stays ahead of the curve. Your toolkit is always updated, from keyword research tools to content management systems.
• You're a word nerd: Your writing is crisp, engaging, and meticulously tailored to meet both SEO needs and brand voice. You understand the power of narrative in e-commerce and use it to drive results.
• You love the tech: You’re comfortable with CMS tools, can navigate Shopify with ease, and you’re always tuned into the latest in SEO trends and Google updates.
• You're obsessively detail-oriented: You spot a typo from a mile away and have a sixth sense for SEO optimization. Nothing gets past you in ensuring content is up to scratch.
• You’re a lifelong learner: SEO and digital marketing are constantly evolving, and so are you. Staying ahead of the curve isn’t a chore; it’s a challenge you relish.

 This is not for you if you:

• Lack fluent English writing skills: Our brand voice hinges on flawless English communication.
• Only use AI for Writing: This is about your voice and your ability. Don’t let a bot do the heavy lifting. We want genuine creativity, not generated content.
• Prefer a slow-paced, predictable work environment—the kind where you do the same thing every day.
• Are not into analytics or numbers and the thought of analyzing performance metrics and revising strategies doesn’t excite you.
• Are looking for a "write it and leave it" kind of role.
• Find writing content to be a tedious task.
• Consider technical website adjustments too far outside your comfort zone.
• Aren’t interested in continuous learning or adapting to new digital marketing trends.

Important Application Note:

Originality required: Please do not use chat GPT for your application (yes, we can tell!). We want to see what you can do—show us your authentic voice and skills.

Salary expectation: Rp5,000,000-5,500,000

This is what makes Gardens of the Sun your dream place to work - and why no one ever wants to leave our team:

• Flexible working hours
• Opportunities for part-time or hybrid work based on performance
• You’ll be working from our lush and green Bali studio in a collaborative, young, and fun-loving team
• Employee discounts
• No dress code
• 20 days of annual leave, on top of national holidays
• An equal opportunity environment that encourages you to learn and grow