Digital Marketing

Reporting to the Director od Sales & Marketing, the Digital Marketing Executive is responsible for the following tasks:

• MARKETING CAMPAIGNS
  • According to the marketing and communication plan and in tight relationships with the program team and the social media manager, conceive, plan, and execute marketing campaigns through the available channels and with relevant content.
  • Performance monitoring: evaluate each campaign, and recommend optimization according to defined KPIs (opening rate, click rate, engagement rate…)
  • Develop a marketing content strategy to generate lead, influence, and engagement on our platforms.
  • Implement a regular strategic monitoring on content marketing to develop innovative content.
  • Coordinate the emailing campaigns and streaming of major events on Marcel (Publicis Intranet) with the dedicated Marcel team.

• WEBSITES OPTIMIZATION
  • Animate and optimize both the institutional Women’s Forum website and the Events websites (SEO and up to date content)
  • Animation of the Women’s Forum page on Publicis Intranet “Marcel” and follow up on the KPI

• ACTIVATION AND ANIMATION OF THE WOMEN’S FORUM COMMUNITY
  • Identify the different Women’s Forum communities and design bespoke animation plans to guarantee their engagement.
    • Briefing call, speakers’ management, logistics, communication elements)
    • Organize happenings both on and offline such as webinars, live talks, breakfast, after works…
• Daily management of the database and the CRM tools (Hubspot)