- Conducting research on new marketing & analytics technology trend and how it can be leveraged for the company purposes
- Analyze marketing business processes, identify improvement opportunities and translate it to business and system requirements
- Owning and driving the implementation of new marketing & analytics technology by liaising with related parties in the company
- Managed owned media marketing initiative in the company
- Perform data & product analysis to provide insight and actionable items to improve marketing & business performance
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