- Manage and optimize various owned media marketing channel (newsletter, app push, etc)
- Track and optimize all digital marketing metrics
- Monitor, evaluate, and analyze marketing data to uncover actionable insights and drive marketing decisions.
- Identify trends and actively conduct research and experiments to improve overall campaign performance.
- Run A/B tests and analyze results
- Coordinates with internal team and external digital marketing vendors to ensure the expectations are delivered as well as continuous improvement
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