Responsibilities :
- Familiar with local online supplier resources
- Familiar with KOL delivery model, senior experience
- Familiar with online advertising model, senior experience
- Previous experience of IP cooperation (representative)
- Guide brand social media direction, content design
- Coordinate online marketing activities during the launch phase
Qualifications :
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-3 years of experience in ATL marketing, preferably within the electronics or consumer goods industry.
- Familiarity with media planning and buying processes.
- Strong organizational and project management skills.
- Creative mindset with attention to detail.
- Ability to lead a team, and communicate well.
- Proficiency in marketing software and tools.
- Ability to analyze data and generate actionable insights.
- Fluent in English, Mandarin is a plus.
