Job Purpose
This position is responsible for the planning and management of the overall sales and marketing of the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.
Primary Responsibilities
Business Performance
- Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required
- Analyze monthly P&L and month-end reports, identify deviation from business plan goals
- Work with Finance and team in preparation and management of the department’s budget and financial forecasts
- Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
Sales & Distribution
- Conduct daily briefing with department on current key activities
- Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
- Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
- Determine the effectiveness of existing programs and develop new strategies
- Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations department.
- Actively participates in sales presentations, property tours and customer meetings
- Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
- Participate in community and professional organizations to maintain high visibility and promote a positive image
Team Management
- Interview, select and recruit direct reports
- Identify and develop team members with potential
- Conduct performance review and manages performance issues that arise within the management team
- Constantly monitor team members performance, attitude and degree of professionalism
- Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business
- Conduct monthly departmental meetings
