Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
Manage all marketing/promotional/sales collateral development/production both on and off line
Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
Liaise with the regional Communications team to maximize communications exposure
Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
Drive the marketing and communication (internal and external) of the Hotels CSR commitments
Ensure that Accor Loyalty Program is robustly promoted in the hotel and champion a loyalty culture
Ensure the hotel Accor Loyalty recognition program is followed and according to the brand promise
To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions.
Effectively manage the hotel’s content and images through conducting regular website audits
Manage the hotels’ website – traffic and revenue generation, promotional content display
Manage the hotel email database and e communication activity
Manage online advertising for the hotel (display banners, SEM/PPC etc)
Manage the online promotion of buy-outs and food and beverage activity at the hotel
Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Instagram etc) and develop social networks
Monitor various media for positive and negative comments and discussions about the Hotel (Trip-advisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
Report to appropriate parties negative comments and discussions
Identify threats and opportunities in user generated content surrounding our Hotel
Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
Be fully aware and up-to-date with the brands audit criteria
