CRM Strategy and Execution
- Develop and implement CRM strategies to meet business objectives.
- Utilize CRM platform to create, manage, and optimize multi-channel marketing campaigns.
- Segment customer data to personalize and target communications effectively
Campaign Management:
- Design and execute automated workflows, email campaigns, web push
notifications, Whatsapp campaigns, etc. - Monitor and analyze campaign performance, adjusting tactics as needed to
improve results. - Coordinate with marketing, sales, and academic teams to align CRM activities
with broader marketing initiatives.
Customer Data Management:
- Ensure the accuracy and integrity of customer data within the CRM system.
- Implement data enrichment strategies to enhance customer profiles.
- Conduct regular data audits and cleanups to maintain data quality
Analytics and Reporting:
- Track key performance indicators (KPIs) to measure the success of CRM
initiatives. - Generate reports and insights to inform decision-making and strategy
adjustments. - Utilize A/B testing to refine and improve campaign effectiveness.
Customer Engagement and Retention:
- Develop and implement initiatives to enhance customer retention.
- Analyze customer feedback and behavior to identify opportunities for improving
customer experience. - Collaborate with customer service teams to address customer issues and
enhance satisfaction.
System Maintenance and Optimization:
- Ensure the CRM system is configured correctly and operating efficiently.
- Stay updated on the latest CRM trends and technologies to recommend
improvements
