Own a roadmap of features and fixes that improve the foundational aspects of SEO.
Perform keyword research and competitive analysis
Perform periodic technical audits and changes, making short and long-term SEO recommendations.
Execute on-page optimizations
Devise and execute methods to track, report, analyze, and improve SEO performance
Collaborate with in-house marketing teams developers & product teams to implement necessary features and changes
Develop new SEO tests and strategies.
Serve as the key “SEO expert”