The Digital Ads Specialist will develop, implement, and manage digital advertising campaigns across various online platforms. This role requires expertise in digital marketing strategies, data analysis, and campaign optimization to achieve the company's marketing objectives and maximize ROI.
Job Description :
- Plan, create, and execute digital advertising campaigns on platforms.
- Develop ad creatives, including text, images, and videos, that align with campaign objectives and brand guidelines.
- Monitor and adjust campaigns to ensure they meet performance goals and budget constraints.
- Track and analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI.
- Generate regular reports on campaign performance and provide actionable insights to improve future campaigns.
- Use analytics tools to measure and optimize campaign performance.
- Stay updated on the latest trends, best practices, and platform updates to ensure campaigns are cutting-edge.
- Manage and allocate advertising budgets across various platforms to maximize ROI.
- Work closely with the marketing team to align advertising strategies with overall marketing goals and campaigns.
- Conduct market research and audience analysis to identify target demographics and optimize ad targeting.
- Gather customer feedback and insights to inform future campaign strategies and improve customer engagement.
- Preferably in Marketing, Advertising, Business, Communications, or a related field.
- Proven experience managing digital advertising campaigns, preferably 1-2 years in a marketing agency.
- Strong ability to analyze data, interpret metrics, and make data-driven decisions.
- Ability to develop compelling ad creatives, including text, images, and videos that resonate with target audiences.
- Excellent verbal and written communication skills for effective collaboration with team members.
- Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
