- Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
- Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
- Manage all marketing/promotional/sales collateral development/production both on and off line
- Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
- Liaise with the regional Communications team to maximize communications exposure
- Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
- To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
- Drive the marketing and communication (internal and external) of the Hotels CSR commitments
- Ensure that Accor Loyalty Program is robustly promoted in the hotel and champion a loyalty culture
- Ensure the hotel Accor Loyalty recognition program is followed and according to the brand promise
- To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
- In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions.
- Effectively manage the hotel’s content and images through conducting regular website audits
- Manage the hotels’ website – traffic and revenue generation, promotional content display
- Manage the hotel email database and e communication activity
- Manage online advertising for the hotel (display banners, SEM/PPC etc)
- Manage the online promotion of buy-outs and food and beverage activity at the hotel
- Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Instagram etc) and develop social networks
- Monitor various media for positive and negative comments and discussions about the Hotel (Trip-advisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
- Report to appropriate parties negative comments and discussions
- Identify threats and opportunities in user generated content surrounding our Hotel
- Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
- Ensure that all tools and procedures are in place to engage guests to book via brand.com( Accor Guest Satisfaction Survey)
- Regularly monitor the hotels Guest Book Dash Board and communicate with all the team.
- Be fully aware and up-to-date with the brands audit criteria
- Ensure a “Parity-Rate” distribution through all channel
- Monitor and generate production report for online distribution channel
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