About Igloo
Igloo (formerly Axinan) is the first full-stack insurtech firm to emerge from Singapore. With offices across Singapore, Indonesia, Thailand, the Philippines, Vietnam, Malaysia, China and India, Igloo is fueled by a mission of making insurance accessible and affordable for all. Igloos innovation solutions empower companies to eliminate operational risk, drive new revenue streams and optimise and enhance their existing products and services. With a successful Pre-Series C fund round of US$36 million in Dec 2023, Igloo has now raised over US$100 million. The leading regional insurtech firm looks to expand regionally with strategic acquisitions and hiring great talent.
As a passionate team building meaningful solutions to make an impact, we are looking for like-minded individuals to join us at Igloo. At our core, we prioritise teamwork and foster a culture built on strong collaboration and we are looking for talented people like you.
About the role
We are seeking an experienced Sr. Performance Marketing Specialist with a strong focus on performance marketing strategies to join our dynamic team. As a Sr. Performance Marketing Specialist you will be working with the B2C & marketing team and play a crucial role in digital marketing to make Igloo become the future of insurance.
Job Responsibilities
- Develop and execute end-to-end performance marketing campaigns across multiple channels to drive user acquisition, engagement, and revenue growth.
- Conduct in-depth analysis of campaign performance metrics, identify trends, and generate actionable insights to optimize campaign performance and ROI.
- Manage budget allocation and optimize spending to maximize ROI and achieve KPIs.
- Collaborate with cross-functional teams, including marketing, product, and analytics, to align strategies and initiatives.
- Stay updated on industry trends, emerging technologies, and best practices in performance marketing to drive innovation and continuous improvement.
- Lead A/B testing and experimentation initiatives to optimize creative, messaging, and targeting strategies.
- Develop and maintain strong relationships with advertising platforms, vendors, and partners to explore new opportunities and enhance campaign effectiveness.
- Provide regular reporting and insights to stakeholders, including senior management, on campaign performance, key metrics, and strategic recommendations.
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field years of experience in performance marketing, with a proven track record of successfully managing and optimizing digital marketing campaigns.
- Strong expertise in PPC advertising platforms (e.g., Google Ads, Facebook Ads, Tiktok Ads, etc.) and other relevant digital marketing channels.
- Proficiency in data analysis and experience working with analytics tools (e.g., Google Analytics and analytics toos).
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Strategic mindset with a focus on driving results and achieving business objectives.
- Strong analytical skills and attention to detail, with the ability to interpret complex data sets and derive actionable insights.
- Experience with A/B testing, experiment design, and optimization methodologies.
- Certifications in relevant platforms/tools (e.g Google Ads certification) is a plus.
- English spoken and written is a must.
- A self-starter with hands-on experience
