- Gathers deep knowledge about regional product requirements for specific trades & volume segments
- Defines portfolio need for specific trade / volume segment for the region
- Contributes to successful and efficient implementation of projects in global product management
- Actively contributes to the business success for the respective trades & volume segments in a region
- Identifies user, dealer, sales & competitor insights for the respective trades & volume segments in a region and translates this into product demand
- Ensures methodological excellence when generating user & market insights
- Provides reliable volume forecasts for new products to the BU
- Contributes to the global product management team with regional insights across the development process
- Supports the global product management team in the go-to-market phase within PIF
- Monitors the regional business situation (market shares, competitor activities, etc.)
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