The Director of Sales and Marketing holds a critical role in driving revenue and shaping the hotel's brand image. They develop and implement comprehensive sales and marketing strategies that align with the hotel's objectives. This entails overseeing the sales team, establishing relationships with key stakeholders, and identifying new business opportunities. Additionally, they are responsible for creating innovative marketing campaigns, utilizing various channels to promote the hotel's unique offerings, and enhancing its online presence. The Director of Sales and Marketing also collaborates with the corporate office to align with brand standards and leverage resources. Ultimately, their aim is to maximize profitability, attract affluent travellers, and ensure the hotel's success in a highly competitive market.
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