- Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as directed/required
- Analyze monthly P&L and month-end reports, identify deviation from business plan goals
- Work with Finance and team in preparation and management of the department’s budget and financial forecasts
- Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
- Conduct daily briefing with department on current key activities
- Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort
- Survey, review and analyze competition, customer needs and comments in order to be proactive and adapt with business intelligence
- Determine the effectiveness of existing programs and develop new strategies
- Manage/direct all advertising, public relations and promotional activities
- Actively participates in sales presentations, property tours and customer meetings
- Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
- Participate in community and professional organizations to maintain high visibility and promote a positive image
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