- Analyze and interpret complex data sets to identify key market opportunities and challenges.
- Develop and maintain market models to forecast potential outcomes and inform business strategies.
- Strengthen data-driven decision-making processes for all the MediaCo related activities of PayTV, OTT and Media Sales.
- Lead the analysis of market data, and internal data into actionable insights that inform strategic decisions for all the business line of MediaCo.
- Monitoring industry trends and consumer preferences, will help MediaCo stay ahead of shifts in the market, allowing for proactive rather than reactive strategies.
- Work closely with product, sales and even technology teams, ensuring alignment between market needs and our offerings, and also help in creating a better management of the wholesale partners such as XL, other MNOs/ISPs.
- Enhance understanding of competitor strategies, enabling us to refine our positioning and messaging in the marketplace.
- Identify new market opportunities and inform expansion strategies.
- Tailor the products and marketing efforts, improving customer satisfaction and loyalty.
- Drive innovation and helping to develop products that resonate with our audience and fulfill needs
- Maintain updated competitive analysis to inform product positioning and marketing strategies.
- Conduct customer segmentation analysis to better understand target audiences and develop tailored marketing strategies.
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field; Master’s degree preferred.
- Minimum of 4 years of experience in market research or analytics, preferably in the telecommunications or technology sectors.
- Strong analytical skills and proficiency in data analysis tools and software.
- Excellent verbal and written communication skills to effectively convey complex insights.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong attention to detail and organizational skills.
- Location: Centennial Tower, South Jakarta.
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