- Meet or exceed revenue targets for assigned Sales through strategic engagement of customers
- Sell products to assigned customer Sales, managing a larger number of lower revenue customers depending on the market and brand
- Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
- Delivery of assigned Sales campaigns, against Sales, products and revenue targets
- Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance
- Own the on-site re-booking of existing customer Sales, in line with event Sales allocation and sales targets
- Develop sales plans and approaches to grow existing customer Sales, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising
- Refer new leads identified or received to the Business Development team
- Develop and maintain industry and brand knowledge as required
- Adoption of sales pipeline process through use of Salesforce (CRM system)
- Maintain accurate and timely customer information and notes within Salesforce (CRM system)
- Communicate required information to leadership through accurate use of Salesforce reporting
- Manage the capture and entry of Sales contract information into CRM/ invoicing system
- Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Brand teams
- Support Finance in resolving bad debt customers as a final escalation point
- Perform additional responsibilities as assigned
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