- Creates pricing for all products, thereby ensuring market competitiveness, profit maximization and achieving of through-put margin required by each Business Unit
- Formulates/ creates all promotional activities and supervises their implementation
- Creates Brand value activities for the market and supervises their implementation
- Ensures optimum stock level, thereby achieving targeted service level and total coverage times required by Business Units
- Explores business opportunities and creates optimum product mix for the market
- Assists in product development, working together with Business Units
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