Develop and Execute Digital Marketing Strategies:
- Create and implement integrated digital marketing strategies to drive business objectives (brand awareness, lead generation, sales, etc.).
- Analyze customer insights and market trends to develop targeted campaigns.
- Monitor and optimize digital marketing strategies for maximum ROI.
Campaign Management & Optimization:
- Lead and manage paid advertising campaigns across platforms (Google Ads, Facebook, LinkedIn, etc.), focusing on budget optimization, audience targeting, and ad copy creation.
- Develop SEO strategies to improve organic search rankings and increase web traffic.
- Plan, create, and execute email marketing campaigns, ensuring high open and conversion rates.
Content Strategy & Execution:
- Work with content teams to develop engaging content for blogs, social media, videos, and website copy.
- Oversee content calendar creation and ensure content aligns with overall marketing strategy and brand guidelines.
Analytics and Reporting:
- Analyze and report on the performance of digital marketing campaigns (using tools like Google Analytics, SEMrush, HubSpot, etc.).
- Use insights and data to make informed decisions and optimize ongoing campaigns.
- Track key performance indicators (KPIs), including conversion rates, click-through rates (CTR), ROI, and customer acquisition costs (CAC).
Cross-functional Collaboration:
- Collaborate with internal teams, such as sales, product, and design, to ensure alignment of marketing efforts with broader business goals.
- Work with external agencies or freelancers when necessary to execute campaigns or develop creative assets.
Stay Updated on Industry Trends:
- Stay current with digital marketing trends, tools, and best practices to maintain a competitive edge.
- Experiment with new marketing techniques and strategies to drive innovation.
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