Total 2 marketing executive job vacancies in Information Technology category in Semarang, Semarang City

• Develop and implement comprehensive marketing strategies tailored to the enterprise business sector, focusing on customer acquisition, retention, and growth.
• Identify market trends, customer needs, and competitive landscape to inform marketing strategies.
• Align marketing initiatives with business goals and ensure they support overall revenue and profitability targets.
• Strengthen the organization's brand presence and reputation in the enterprise market
• Develop and communicate a compelling value proposition that differentiates the organization from competitors that resonate with target audiences, including C-level executives, IT decision-makers, and procurement leaders.
• Drive demand generation efforts through targeted marketing campaigns, including digital marketing, content marketing, events, and partnerships
• Implement lead nurturing programs to move prospects through the sales funnel, from awareness to conversion.
• Conduct market research and gather customer insights to inform marketing strategies and initiatives
• Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions
• Support alignment of marketing strategies with overall business objectives and participate in strategic planning and decision-making processes

• Min Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Min. 6 years work experience in sales, marketing role, preferably within the enterprise market or B2B sector
• Effective Management Skill
• Extensive knowledge of digital marketing, content marketing, demand generation, and branding
• Strong leadership & excellent communication
• Strategic thinking and problem-solving skills, with a focus on innovation and continuous improvement

• Medical Check Up
• Medical Benefit

As the Head of Growth Marketing at Amartha, you will be responsible for driving user acquisition, engagement, and retention through strategic marketing initiatives. You will lead a team of marketing professionals and collaborate closely with cross-functional teams to develop and execute growth strategies.

Responsibilities

• Develop and implement data-driven growth marketing strategies to increase user acquisition and retention
• Lead and manage the growth marketing team, providing guidance and support to achieve performance targets
• Collaborate with cross-functional teams to optimize user onboarding, conversion funnels, and user journey
• Analyze marketing performance data to identify opportunities for improvement and optimization
• Stay updated with industry trends, best practices, and emerging technologies to drive innovative marketing strategies
• Develop and maintain relationships with marketing partners and vendors
• Track and report on key performance metrics to stakeholders and management

• 5+ years of experience in growth marketing or a similar role, preferably in the financial industry or fintech
• Proven track record of driving user acquisition and growth through strategic marketing initiatives
• Strong analytical skills and ability to interpret data to drive insights and optimize campaigns
• Excellent leadership and team management skills
• Experience with marketing automation tools, CRM systems, and analytics platforms
• Bachelor's degree in Marketing, Business, or a related field