1. Data Strategy Development:
- Develop and execute a comprehensive data strategy aligned with business objectives.
- Identify opportunities for data collection and enrichment to enhance customer insights.
- Collaborate with cross-functional teams to ensure data strategy aligns with marketing, sales, and product goals.
2. Data Capture:
- Implement robust data capture mechanisms across various touchpoints (website, social media, events, etc.).
- Optimize data capture processes to ensure accuracy, completeness, and compliance with data privacy regulations.
3. Data Cleansing:
- Oversee data hygiene practices to maintain a clean and accurate CRM database.
- Implement automated processes for data validation, deduplication, and enrichment.
4. Data Segmentation:
- Utilize advanced segmentation techniques to categorize customers based on behavior, demographics, and preferences.
- Develop targeted messaging strategies for different customer segments to enhance engagement and conversion.
5. Data Implementation into Communication:
- Work closely with marketing and communication teams to integrate CRM data into campaigns and customer interactions.
- Personalize communication channels (email, SMS, etc.) based on customer insights to improve relevance and effectiveness.
6. Technical Expertise:
- Possess a strong understanding of CRM platforms (e.g., Salesforce, HubSpot, etc.) and related technologies.
- Collaborate with IT and data engineering teams to implement and optimize CRM systems and integrations.
- Provide technical guidance and support for data-related initiatives.
