Total 2 product specialist job vacancies in Sales / Marketing category in Jl.pahlawan.desa Karang Asem Timur Citeureup Kabupaten Bogor Jawa Barat

Kami adalah perusahaan SaaS mobilitas cerdas terkemuka dengan lebih dari 2.000 pelanggan di 23 negara dan kami sedang mencari Spesialis Pemasaran Digital untuk bergabung dengan tim kami. Tim kami kolaboratif, bersemangat, dan berkembang pesat, dan semua anggota tim diberi kebebasan untuk memengaruhi bisnis kami dengan ide-ide yang mendorong inovasi dan efisiensi.

Tanggung jawab:

Meneliti, mengembangkan, dan menjalankan kampanye perolehan prospek dan e-commerce di Google AdWords, Facebook, dan platform digital lainnya

Menganalisis data kampanye untuk mengidentifikasi area yang perlu ditingkatkan dan menerapkan solusi

Mengonseptualisasikan dan membuat konten menarik yang akan membangun komunitas dan mengangkat merek kami

Secara proaktif menguji ide-ide baru dan pesan yang berbeda untuk menemukan resep rahasia komunikasi yang efektif dengan audiens kami

Menyiapkan pelacakan untuk memantau kinerja kampanye dan lalu lintas ke halaman arahan dan situs web

Bekerja bersama tim penjualan untuk meningkatkan kinerja prospek

Tugas ad-hoc lainnya sesuai penugasan

Persyaratan:

• Keterampilan analitis
• Perhatian terhadap detail
• Kemampuan untuk berpikir di luar kotak
• Keterampilan interpersonal dan komunikasi yang hebat
• Kemahiran dalam Google Adwords, GDN, dan iklan berbayar Facebook.
• Pengetahuan yang baik tentang Microsoft Excel merupakan nilai tambah
• Pengalaman dalam industri B2B merupakan nilai tambah

Market Research and Analysis:

• Conduct market research to understand the trends, demands, and challenges within the golf industry.

• Identify potential business clients (golf clubs, resorts, tournament organizers, corporate sponsors, golf course designers, equipment suppliers).

• Analyze competitor strategies and market positioning to develop competitive marketing approaches.

Developing B2B Marketing Strategies:

• Create marketing plans tailored to businesses in the golf sector, emphasizing the company’s value proposition.

• Collaborate with sales teams to create promotional materials, presentations, and proposals that align with the needs of business clients.

• Define key marketing objectives and track metrics to measure the success of campaigns.

Lead Generation and Management:

• Generate high-quality business leads through networking, trade shows, and digital channels (LinkedIn, email marketing, industry forums).

• lDevelop partnerships with golf equipment suppliers, service providers, and sponsors.
•  Nurture business relationships and follow up with prospects to convert leads into clients.

Content Creation and Campaign Management:

• Oversee the creation of marketing content (brochures, case studies, blogs, whitepapers) that addresses the needs and interests of B2B clients.
• Plan and execute campaigns (email marketing, webinars, sponsorship opportunities) that target businesses in the golf industry.
• Collaborate with content creators to ensure all marketing materials are aligned with the business goals of the clients.

Event Management and Trade Shows:

• Organize and participate in industry events, trade shows, and golf tournaments to promote the company’s offerings.
• Coordinate sponsorship opportunities and partnerships that increase brand visibility within the B2B sector.

Digital Marketing:

• Manage the company’s presence on B2B digital platforms such as LinkedIn, industry-specific websites, and newsletters.
•  Utilize digital tools (SEO, SEM, email campaigns) to improve the company's visibility among business clients in the golf industry.

Sales Collaboration:

•  Work closely with the sales team to align marketing efforts with sales goals and develop strategies that support business growth.
• Assist in the creation of sales materials and presentations for business pitches.

Budgeting and Reporting:

•  Manage marketing budgets for B2B activities, ensuring cost-effective use of resources.
• Monitor and report on the performance of marketing initiatives, adjusting strategies as needed to meet KPIs and business objectives.

Brand Positioning and Messaging:

• Ensure that the company's brand is positioned effectively within the golf industry and resonates with other businesses.
• Develop messaging that clearly communicates the company’s benefits to business partners and stakeholders.

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field – A foundational understanding of marketing principles is essential,
• Certifications in digital marketing, content marketing, or B2B marketing (such as Google Ads, HubSpot, or LinkedIn certifications) can be a plus.

• Industry-specific knowledge in golf or sports management could be advantageous.

• Very good English speaking and writing.

• Smart and proactive in nature.

Experience :

• 3-5 years of experience in B2B marketing or a similar role
•  Prior experience in developing and executing B2B marketing strategies.
• Experience in the golf industry is a must
• Proven ability to work with businesses such as golf clubs, resorts, golf equipment suppliers, or other golf service providers.
• Experience in driving and managing B2B marketing campaigns that generate leads and close deals.
• Knowledge of the golf industry, including the needs and challenges faced by golf-related businesses, will set a candidate apart.
• A strong network within the golf industry (or related sports industries).
• Able to think creatively and develop innovative strategies to target and engage B2B clients in a competitive market.