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Syngenta Group

Digital Marketing Head

Full-time

Jakarta Selatan

Sales / Marketing

3 days ago

Role PurposeLead the digital transformation journey of Syngenta in Indonesia to bring new technologies in agriculture which will have the positive imp..

Role Purpose

Lead the digital transformation journey of Syngenta in Indonesia to bring new technologies in agriculture which will have the positive impact on livelihood of farmers
Provide modern research based break-through digital technologies to boost farm productivity leading towards developed agricultural economy of Indonesia
Provide digital insights and analytics to support strategic decisions in order to achieve the purpose of Syngenta that is Bringing Plant Potential to Life

Accountabilities

Lead and drive country digital initiatives
Manage Digital Marketing activities for all products/brands in country
- Translate brand/product strategies into a focused digital campaign strategy & plan based on customer/grower insights.
- Define, create and implement and optimize the local digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion of sales and grower loyalty), B2B and B2C
- Alignment of digital campaigns with local marketing teams and their initiatives
- Leads digital campaign execution and ensure all related party (including agency/vendor) meet approved project milestones. Creation of digital campaign creation briefs for the agencies involved and the end-to end campaign delivery process
- Provide content strategy. Management of all digital campaign content consistency & quality according to the brand guidelines
- Supervise and monitor customer inquiry/complaints make sure all followed up, managed and recorded it properly
Manage Digital Advertisement
- Develop digital media plan & strategy to boost brand awareness through digital media
- Realization of tagging & SEO/SEM implementation of all digital campaign assets to drive traffic
- Work closely with digital media buying agency to make sure optimal budget utilization
- Responsible to manage team social media campaign, e-commerce, grower database. Utilize and analyze data to support strategy and data driven decision
Monitoring, Reporting and Controlling digital marketing cost spending
- Setting, measuring, optimization and reporting of all campaign KPI’s and as such optimize digital A&P spend
- Regular monitoring and reporting digital marketing campaign effectiveness
- Collecting and sharing information about digital insights, digital marketing trends, technology and competitive review
- Manage local digital marketing A&P budget. Ensure optimal budget utilization
Work closely and interfacing with external agencies, Syngenta IT & Digital and local Marketing & IT teams and Corporate affairs
Involve in Global digital projects through proper stakeholder management in very close cooperation with Global, Region and Country Management Teams
Drive digital marketing capability building in local marketing teams