Total 2 brand executive job vacancies in South Tangerang

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

This position for designing, developing, ensuring and monitoring cost-effective branding strategy and activations, both offline and digital presence. You’ll also actively take up a role as a PIC for several sustainability and impact projects under Amartha Foundation.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities:

• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Craft our differentiation strategy for ATL and BTL campaign
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns structure for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges

• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building finance projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven and creativity thinking
• Communication and writing skills
• BSc/MSc in Marketing or relevant field

Responsibilities

• Manage social media: FB Group, FB Page, Tiktok, and WA Community
• Supporting in reporting social media insight
• Supporting in brand activation for AmarthaFin
• Monitoring negative sentiment on social media above via comments and dm
• Creating content plan for social media
• Supporting team to increase the engagement on social media
• Assist any activation for the borrower's side.

The qualifications that you must have

• Currently in the last semester of your study (most preferably major in Marketing or any related field study) or just graduated.
• Basic technical knowledge of crafting copy, content plan, and social media;
• Creative, innovative, and great communication skills;
• Work from office and anywhere