Total 3 Senior Executive brand manager job vacancies in Samarinda, Samarinda City

About Us

INDICO is a subsidiary of Telkomsel, Indonesia's leading digital telecom company. INDICO plays a strategic role as a holding company that houses current and prospective vertical digital business portfolios, including Kuncie (edu-tech), Fita (health-tech), and Majamojo (game). Moving forward, INDICO aims to explore opportunities in multiple verticals adjacent to Telkomsel's digital businesses. Our mission is to leverage Telkomsel's digital assets and capabilities to create innovative cross-sectoral digital solutions that empower Indonesia's digital economy.

Role Overview

The Senior Marketing and Brand Communication will be responsible for developing and executing impactful marketing digital campaign and brand strategies that resonate with our target audiences. This role requires a creative thinker who can effectively communicate our brand values and drive engagement across various channels.

Your responsibilities but not limited to:

• Develop and implement comprehensive marketing and brand communication strategies that align with INDICO’s business goals.
• Oversee the creation of compelling content for various platforms, ensuring consistency in messaging and tone across all marketing channels.
• Lead market research efforts to identify trends, customer needs, and competitive landscape, using insights to inform strategic decisions.
• Collaborate with cross-functional teams to execute marketing campaigns, ensuring all initiatives are aligned with brand guidelines.
• Measure and report on the effectiveness of marketing campaigns, providing actionable insights for continuous improvement.
• Manage external agency relationships, ensuring deliverables meet quality standards and timelines.

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree is a plus.
• Minimum 7 years of experience in marketing and brand communication roles, preferably within the tech or digital industries.
• Strong understanding of integrated marketing strategies, both offline and online, including digital media, social media, public relations, and events.
• Proven track record of developing successful marketing campaigns that drive brand awareness, customer engagement and has strong media relations.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Strong analytical skills with experience in data-driven decision-making.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects.
• Familiarity with the latest trends in the digital landscape and a passion for innovation in brand marketing.

Attractive total compensation of salary, festive allowance, and annual bonus

Private Health Insurance

Working device provided

Employee Development Program

Flexible Working Arrangement

Culture programs

Mental Health & Well-being program

Various club and Engagement activities

Anniversary Leave

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

This position for designing, developing, ensuring and monitoring cost-effective branding strategy and activations, both offline and digital presence. You’ll also actively take up a role as a PIC for several sustainability and impact projects under Amartha Foundation.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities:

• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Craft our differentiation strategy for ATL and BTL campaign
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns structure for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges

• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building finance projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven and creativity thinking
• Communication and writing skills
• BSc/MSc in Marketing or relevant field

We are loooking for candidate with Social Media background to act as our Account Executive - Brand.

• Liaise and maintain good relationships with clients, become the main door of information from clients.
• Identify client's goals and create social media strategy to achieve it. This includes developing campaigns, setting objectives, timeline, identifying target audiences, selecting platforms, creative, copywriting, and content.
• Track and analyze campaign performance data to identify areas for improvement and drive results.
• Work with internal teams in a collaborative manner to execute account specific strategies and also to ensure smooth onboarding of the customer
• Work effectively within a team setting, contributing to collaborative projects and strategies.

• 1 - 2 year experience in handling and managing clients in creative or branding agencies.
• Preferably candidate with Social Media Specialist background.
• Preferably candidates with strong connections & network.
• Good-looking candidate with a negotiation and public speaking skills.
• Preferably female with Bachelor’s degree in Communications, Marketing or a related field.
• Excellent organizational skills and attention to detail.
• Deep understanding of current social media trends.