KEY RESPONSIBILITIES:
• Understand the client's business objectives and communication strategy.
• Lead the team in daily deliverables and implementation while serving the client's needs.
• Assist in preparing communication plans and ensuring consistent implementation.
• Identify target audiences and analyze their characteristics, behavior, and content consumption habits.
• Research and identify relevant social influencers aligned with client's objectives.
• Maintain communication and relationships with media outlets and social influencers.
• Conduct research and analyze data using industry resources.
• Monitor and optimize campaign effectiveness.
• Maintain records and prepare periodic reports for assigned accounts.
