Corporate Branding & Communication Specialist
5 days ago
A Corporate Communications and Brand Management Specialist is responsible for shaping and protecting a company's reputation, enhancing brand awareness..
A Corporate Communications and Brand Management Specialist is responsible for shaping and protecting a company's reputation, enhancing brand awareness, and ensuring consistent messaging across all channels. Here's a breakdown of their typical job scope:
Corporate Communications
- Strategic Communication Planning: Develop and execute comprehensive communication strategies aligned with the company's business objectives.
- Crisis Communication: Manage and respond to crises, developing effective crisis communication plans and executing them swiftly and effectively.
- Media Relations: Build and maintain strong relationships with media outlets, proactively pitching stories and responding to media inquiries.
- Internal Communications: Develop and implement internal communication strategies to keep employees informed and engaged.
- Executive Communications: Draft speeches, presentations, and other materials for senior executives.
- Event Planning and Management: Organize and execute corporate events, such as press conferences, product launches, and annual general meetings.
Brand Management
- Brand Strategy: Develop and implement a comprehensive brand strategy, defining the brand's positioning, messaging, and visual identity.
- Brand Guidelines: Create and maintain brand guidelines to ensure consistent brand application across all channels.
- Brand Monitoring: Monitor brand reputation and identify potential threats or opportunities.
- Brand Partnerships: Collaborate with marketing and sales teams to identify and develop brand partnerships.
- Brand Measurement: Track and measure brand performance using key metrics, such as brand awareness, brand perception, and brand equity.
By effectively managing corporate communications and brand management, specialists in this role contribute to the overall success of the organization by enhancing its reputation, building strong relationships with stakeholders, and driving business growth.
- Candidate must possess at least a Bachelor's Degree, in any field.
- Excellent written and verbal communication skills
- Strong understanding of media relations and public relations
- Crisis communication skills
- Strong project management skills
- Creative thinking and problem-solving abilities
- Knowledge of digital marketing and social media
- Understanding of branding and marketing principles
- Ability to work under pressure and meet tight deadlines
- Willing to work in Tangerang, Banten
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