• Support Brand Manager to manage the existing brands and prepare for new product introductions
• Support Brand Manager to create and implement brand strategies, developing value proposition and creative key visual and brand story
• Support to introduce new technology to growers, aligned to functional and emotional grower needs, and further strengthen the leadership position of Syngenta in the Indonesia agriculture market

Accountabilities

• Support Brand Manager to Create brand plans, campaign strategies and achieve growth ambitions
• Manage end to end cross-functional activities and stakeholders to ensure the delivery of brand objectives.
• Support brand manager Introduce new technology and innovation to the portfolio and launch to the targeted growers segment.
• Support brand manager to develop A&P plans and co-ordinate implementation with the Campaign Team and creative agencies.
• Support to create pricing analysis, pricing strategy and channel strategy, aligned with overall marketing objectives for each brand.
• Conduct Focus Group Discussion with customer to understand customer satisfaction on certain brands and strengthen Syngenta branding position.
• Analysis market data/ competitive situation and support decision based on fact and data.

• Demand creation planning and  drive execution on the field to increase Syngenta Market share in the key rice area in the region
• Lead business and market development in the region (Market Potential vs Team Coverage, Channel Distribution Strategy, Farmer’s Insight on Effective Campaign Activities)

Accountabilities 

• Understand Syngenta’s business and operation in district level
• Works closely with Syngenta commercial team in district to understand how to develop sales and market share of Syngenta products
• Help and assist key growers on agronomy and crop protection solutions from Syngenta products
• Organize official demo, farmers meeting, trainings, field days and other pull activities/events according to the specific needs
• Time allocation :  50% in growers/influencers and 50% in channel