Primary Responsibilities

Marketing Management

• Develops a public relations program for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets
• Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
• Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments
• Disseminates corporate press releases to appropriate local trade and consumer media
• Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
• Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests
• Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned
• Coordinates all activities with the Sales Manager
• Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests
• Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
• Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate
• Maintains mailing list/contact file
• Maintains hotel photo file
• Liaises with Human Resource Manager on matters affecting corporate image
• Develop hotel gifts and giveaways
• Builds profile within local market place through attendance at various events and local market place
• Co-ordinates hotel photography when required
• Monitors awareness of competitor activities and use information when developing strategies
• Plans and coordinates sponsorship activities.
• To supervise the maintenance of a mailing list consisting of a record of former and existing clients of the hotel.

Team Management

• Interview, select and recruit direct reports  
• Identify and develop team members with potential
• Conduct performance review with the team
• Constantly monitor team members’ appearance, attitude and degree of professionalism
• Develop, conduct maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business

Other Responsibilities

• Attend all briefings, meetings and trainings as assigned by management
• Maintain a high standard of personal appearance and hygiene at all times
• Be aware of the hotel fire & life safety/emergency procedures
• Perform other reasonable duties assigned by the assigned by the Management

Main Complexity/Critical issues in the Job

• Defines precise guest requirements and ensures that the guest services offered corresponds effectively to their requests

•Visit clients daily to develop new accounts and/or manage repeated clients to produce catering, meeting and event business

•Coordinate professional catering, meeting and event at the hotel by liaising with companies requirement and expectation

- Ensuring excellent customer service by maintaining high standards of hospitality, cleanliness, and efficiency.

- Overseeing the bar area, including inventory management, ordering supplies, maintaining stock levels.

• Working with the groups team on a day to day basis ensuring all enquires are analysed and responded to within brand standard timeframes
• Assist in the preparation of contracts for the leisure segment (FIT, group allocation and series)
• Work closely to set daily pricing and business strategies for all segments to maximise occupancy and ADR.

This position is responsible for the supervision and management of the overall Front Office operations by ensuring that all sections of Front Office’s service standards delivery are maintained in accordance to the Hotel’s strategic plan and standard.