Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required 

Analyze monthly P&L and month-end reports, identify deviation from business plan goals 

Work with Finance and team in preparation and management of the department’s budget and financial forecasts 

Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department 

Conduct daily briefing with department on current key activities 

Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel 

Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence 

Determine the effectiveness of existing programs and develop new strategies 

Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments 

Actively participates in sales presentations, property tours and customer meetings 

Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary 

Participate in community and professional organizations to maintain high visibility and promote a positive image  

Interview, select and recruit direct reports 

Identify and develop team members with potential 

Conduct performance review and manages performance issues that arise within the management team 

Constantly monitor team members performance, attitude and degree of professionalism 

Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business 

Conduct monthly departmental meetings 

Be fully conversant with hotel fire & life safety/emergency procedures 

Attend all briefings, meetings and trainings as assigned by management 

Maintain a high standard of personal appearance and hygiene at all times 

Be aware of the hotel fire & life safety/emergency procedures 

Perform other reasonable duties assigned by the assigned by the Management 

Study, analyze and interpret complex activities and/or information in order to improve strategies or develop new approaches.