A LITTLE BIT ABOUT US:

Increasink provides a highly engaging branding consultation across various sectors, such as fashion, healthcare, retail, etc. Our team is fueled by the need to maximize the highest potential with the highest integrity to get the highest fulfillment. Started by a team of two in 2012, we are now trusted by national and international clients to answer their branding needs.

A LITTLE BIT ABOUT THE ROLE:

We are looking to hire a Social Media Specialist to manage social networks for top clients. The successful candidate will have a strong background in producing engaging and creative social media across planning, strategy, and media.

WHAT YOU WILL BE DOING:

• Be responsible for creating social media campaigns and content; from observing trends and references, brainstorming, and planning to execution (including schedule and post).
• Monitor and continuously improve social media analytics and provide reports and insights to optimize content and engagement strategies.
• Monitor and manage social media, including scheduling and publishing posts, responding to comments and messages, and engaging with the online community.
• Collaborate with other department teams to create and implement social media campaigns.
• Stay current with social media trends and implement innovative strategies to drive growth and engagement.

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:

• Excellent verbal and written communication skills.
• At least 1 year of experience in social media management.
• A willingness to learn new skills and keeping up with the pace of digital innovation
• Strong team player with a proactive attitude.
• Creative mindset with an eye for design and aesthetics.
• Strong analytical abilities to read, interpret, and utilize data and develop actionable points for optimization and/or experimentation.
• Digital marketing knowledge is a plus.
• Bachelor’s Degree in Communication or any related major.

We encourage you to apply if you are ready to make a significant impact and contribute to our exciting journey.

1. Design social media content in monthly basis for a Coworking Space as the brand/product, on platforms below:

• Instagram
• LinkedIn
• Facebook
• Website Content
• Email Campaigns
• Newsletters
• SEO articles
• Printed Collaterals: voucher, brochure, banner, etc

2. Create campaigns for B2B audience

3. Capture market segmentation of: corporations, multinational corporations, Japanese businesses

1. Have experience handling Social Media Content for +3 brands 
2. Have a Marketing Portfolio with innovative and various content topics
3. Have a unique, trendy, and innovative Copywriting skill
4. Experienced in designing social media content using Canva (or other design tools)
5. Have a good writing skill in English
6. Possess qualities of being professional, responsible to deadlines and discipline
7. It is a remote work, with 2 offline meetings/week at around 16:00-18:50 (location: Midplaza 2, Sudirman)

Responsibilities

• Create social media campaigns and top-line communications strategies for our branded house social media account.
• Manage and oversee the content creation process on all social media platforms which includes daily posts or larger campaigns.
• Involved in all steps of social media activity, from observing trends and preferences, brainstorming, and planning to execution.
• Create a social media plan and execute the plan along with the content creator.
• Identify the Brand’s KOL and coordinate with third parties or ambassadors.
• Track and observe social media tools and identify how to utilize the tools.
• Gathering insight and analysis for what content works well on our platform.
• Schedule all posts to all social media accounts of the Brand. (Facebook, Instagram, TikTok, Twitter).
• Manage social media report by weekly and monthly.

• At least 3 years in a related role.
• Strong writing, editing, and proofreading skills.
• Ability to communicate ideas clearly; a strong analytical, data-driven mindset.
• Understand and have the knowledge of social media landscape, platform, and technologies.
• Creative thinker and innovative; can think out of the box (up to date with the trend).
• Love and a real interest in digital platforms especially in social media and its tools.
• Strong team player with a humble and proactive attitude.
• Ability to read, analyze, interpret, and utilize data which come up with actionable items for optimization and/or experimentation.
• Agile, fast learner and detail oriented kind of person.

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

Main Responsibilities

PR Influencer & Community Pillar

• Research and brainstorm on new potential influencer names that fits to Love, Bonito Indonesia brand image and campaign objective.
• Assisting to do KOL outreach (existing and new), negotiate rate and posting date based on SOW under guidance from PR assistant.
• Input and monitor KOL seeding request to Operations team to be completed in timely manner before KOL posting date. 
• Generate and share customized UTM/ track links to KOL.
• Share content brief to KOL.
• Update KOL names (posting date & rate) and clothing selections on tracker.
• Monitor KOL posting based on brief.

Social Media Pillar

• Instagram posting both graphic content & influencer repost in timely manner 
• IG Story: 2x daily
• IG Post: 1x week
• Generate UTM/ track links for Instagram posting & refresh Linkinbio

Ad Hoc 

• Assist & stand by for offline events and photoshoot 
• Request clothing lending for influencers/ muses 
• Assist to contact vendor (PR/ social) 

Requirements & Experiences :

• Available for 3-6 months internship program
• Open to university students (last year/semester preferred)
• Candidates with a specialisation in Marketing or related degree preferred
• Candidates with prior internships in PR & Social Media roles preferred
  

What you should be :

• Passion for all things PR/ social media or marketing functions related
• Passion for fashion will be a plus 
• Following and updating yourself to the current social media and influencer trends in Indonesia 
• An agile, multitasker, open-to-learn mindset 
• Open and communicative personality 
• Reachable during working hours

Job Description

• Assist in managing Friends of Sally's social media platforms

• Create and curate engaging content for social media posts

• Monitor and respond to comments, messages, and inquiries from followers

• Conduct research on social media trends and best practices

• Assist in planning and executing social media campaigns and promotions

• Provide support in analyzing social media analytics and generating reports

• Collaborate with the marketing team on content ideas and strategies

• Stay up-to-date with industry developments and emerging social media platforms

Qualifications

• Fresh graduate, preferably with a focus on marketing, communications, or related field

• Familiarity and active user of major social media platforms

• Good communication and writing skills in both Bahasa Indonesia and English

• Basic knowledge of content creation and graphic design tools

• Detail-oriented with excellent organizational skills

• Ability to work independently and as part of a team

• Passionate about social media and eager to learn