(but are not limited to)

• Potential participation in strategy for and execute all local paid online acquisition efforts including:
  • Facebook, Twitter, Instagram ads
  • Search engine marketing (SEM)
  • Google Display Network (GDN) and other Banner ads
  • Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearheading relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
• Innovating to improve performance, growth and profitability across all channels
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
• Share best practices with peers within group
• Accountability and full ownership for campaign performance and aligned KPIs
• Training and mentoring executives to take up implementations across platforms

Job Description:

• As brand representative in Distributor area, responsible for achieving sales target assigned by Distributor and directing Distributor salesmen in doing standardized branding implementation.
• Responsible to communicate any Selling or Marketing program to Distributor other salesmen, and gather consolidated feedback from Distributor (if any) regarding any program or disputes that might be happening in the future.
• Become the leader for all Distributor salesmen in terms of Cessa effective selling tactics, and standardized Cessa 7 steps-of-calls SOP in the market.
• Monitor Cessa dedicated SPG in stores & SPG event (if any) activations.
• Become the initiator for BIG NEW Outlets or MT Channels opportunity in the area

KEY RESPONSIBILITIES:

• Understand the client's business objectives and communication strategy.

• Lead the team in daily deliverables and implementation while serving the client's needs.

• Assist in preparing communication plans and ensuring consistent implementation.

• Identify target audiences and analyze their characteristics, behavior, and content consumption habits.

• Research and identify relevant social influencers aligned with client's objectives.

• Maintain communication and relationships with media outlets and social influencers.

• Conduct research and analyze data using industry resources.

• Monitor and optimize campaign effectiveness.

• Maintain records and prepare periodic reports for assigned accounts.